Highlights of the NHS comms campaigns through Covid-19

As the UK prepared to emerge from national lockdowns in March 2021, Communicate magazine looked back on the NHS comms campaigns that shaped and strengthened the fight against Covid-19. Read the article here.

Caterpillar cake communications: Colin vs Cuthbert

In April the chocolate caterpillar cake rivalry between Colin and Cuthbert was reignited after Marks & Spencer claimed Aldi broke infringement laws. Aldi immediately took to social media in a conversational comms strategy that won consumer support and achieved impressive external engagement. Read the article here.

France introduces one of the world's first greenwashing laws

April saw the French government introduce a legal sanction that meant organisations accused of greenwashing could be fined up to 80% of the cost of the false promotional campaign. Read the article here.

2021 salary guide for PR and comms professionals

The stop story of the summer covered the '2021 Annual Salary Survey Guide for PR and Corporate Comms professionals', delivered by bespoke executive search specialist for the PR and comms industry, the Works Search. Read the news story here.

The wrong data or the wrong brains?

An opinion piece by Antony Mayfield, CEO of Brilliant Noise, written back in 2019 resurfaced as a favourite among readers this year. In this feature, Mayfield muses on our dysfunctional relationship with data and how to see the people and the stories contained within. Read the article here.

Insights: Print vs Digital

This insight piece by Claire Oldfield from Wardour communications agency, was written pre-pandemic back in October 2020. Revisited by readers throughout the year, Oldfield addresses the use of print and digital in corporate content and discusses the consultancy's research into format and content effectiveness. Read the insight article here.