House of Greenland launched the new initiative in response to low levels of Covid-19 vaccinations among the under 30s and limited government support. The Antibody Beer Club is offering free beer to encourage young adults to get jabbed in the run-up to Christmas.

Martin de Fleurian, co-founder at House of Greenland, says, “The Omicron variant has hit the pub trade like a hangover from hell. We wanted to help the industry in some way, and hopefully this will allow people to enjoy their free pints in a safe and responsible way. There’s no safer pint, than one after you’ve been double jabbed, plus a booster for good measure!

The campaign involves pub and brewery customers showing the staff behind the bar their vaccine card with proof of vaccination. The staff will then offer a free beer and put a pint-shaped cut-out or ink stamp on their vaccination card to signal their membership in the Antibody Beer Club.

A range of posters, stickers and t-shirts have been created by House of Greenland to raise awareness of the campaign with catchy slogans. Recourses are also freely available on House of Greenland’s website.

“Vaccine hesitancy among the under-30s is a huge issue when it comes to fighting off this terrible virus. So, we wondered how we could encourage people to get jabbed - and thought a free beer might well be enough to win over some of them,” adds Fleurian.