ENGAGEMENT AWARDS SHORTLIST REVEALED
The shortlist for the 2012 Corporate Engagement Awards has been announced, with coveted nominations grabbed by BT, Coca-Cola, FedEx, and many more.
The Awards, now in their second year, are Europe’s leading celebration of corporate partnership, corporate sponsorship, and corporate philanthropy. Communicate has long spotlighted best practice and excellence in engagement, and is delighted to bring you these awards.
Categories in the 2012 Awards include divisions for art-, charity- and sports-centred sponsorship activities, the Best community involvement in a sponsorship activity, and Best communication of corporate sponsorship activity, among many others.
Comms agencies hoping to come away with Gold awards on the night include Blue Rubicon, Slingshot Sponsorship, Lansons (who are up for Best arts-centred corporate sponsorship activity for its sponsorship of the theatre company HighTide, and a Gold winner at the 2011 Awards), and Glasshouse Partnership.
The winners will be announced at a celebratory banquet at the Victory Services Club on Tuesday 18 September. For information about tables, visit CorporateEngagementAwards.Com or contact Andrew Thomas.
The full shortlist is as follows:
Best arts-centred corporate sponsorship activity
Best charity-centred corporate sponsorship activity
TelecityGroup and multiple charities
The G4S 4teen Programme (Fasttrack Agency)
The Hitz Programme – partnership between Aviva Premiership Rugby Clubs, the Metropolitan Police and the Active Communities Network (Glasshouse Partnership)
Best corporate sponsorship to help raise brand awareness
FedEx delivers Panda-monium – Fed Ex sponsorship of the Edinburgh Zoo Pandas (Ketchum Pleon)
Launching Ericsson Money to Filipino Community – Ericsson Money sponsorship of Barrio Fiesta sa London (Threepipe)
Best corporate sponsorship for employee engagement
BT sponsorship of Sport Relief
The European Organisation for Research and Treatment of Cancer partnership with Alliance Boots
The Solidarity Holidays partnership with ArcelorMittal
Best relationship-building sponsorship programme
What Car? Awards sponsorship programme with Slingshot Sponsorship
Best corporate sponsorship to help align an organisation with brand values
British Gas sponsorship of the British Gas Energy Trust
ING sponsorship of Risks and Rewards initiative
Best community involvement in a sponsorship activity
Barclays Cycle Hire
ING sponsorship of Risks and Rewards initiative
Volunteer It Yourself – partnership between Wickes, A4e, Pimlico Plumbers, London Youth and vinspired (The Co Sponsorship Agency)
Best ongoing corporate sponsorship programme
The G4S 4teen Programme (Fasttrack Agency)
TelecityGroup and multiple charities
Best partnership between sponsoring company and sponsored organisation
Kiln Sierra Leone Marathon - Kiln Group sponsorship of Street Child of Sierra Leone (Brandex Group)
Lansons Communications sponsorship of HighTide
Three Trees – partnership between Velvet and Amata
Best pro bono work for charitable/ social/ ethical cause
Beat The Mozzy - Turner Broadcasting Cartoon Network partnership with Malaria No More UK
The launch of the 30 % Club (MHP Communications & BNY Mellon)
WPP and multiple charities
Best communication of corporate sponsorship activity
Holiday Inn sponsorship of London 2012 (Hill + Knowlton & IMG)
Three Trees – partnership between Velvet and Amata
Best execution of corporate sponsorship activity
Barclays Cycle Hire
Future Flames - Coca-cola sponsorship of the Olympic Movement (Blue Rubicon)
What Car? Awards sponsorship programme with Slingshot Sponsorship
Most effective long-term philanthropic scheme
Banking on Change – partnership between Barclays, Plan and CARE International UK
TelecityGroup and multiple charities
Three Trees – partnership between Velvet and Amata
Best collaborative approach
Three Trees – partnership between Velvet and Amata
What Car? Awards sponsorship programme with Slingshot Sponsorship
Volunteer It Yourself – partnership between Wickes, A4e, Pimlico Plumbers, London Youth and vinspired (The Co Sponsorship Agency)
