Notes from the inside

Adobe have been at the forefront of the move to tablet publishing, acting not only as a design tool, but as a facilitator, publishing channel and process tool. To make the comparison with traditional print they are effectively the designer, the repro house, the printer and the mailing house all rolled into one. As such their access to analytics and understanding of best practice is first rate. Here Klaasjan Tukker, solutions account manager EMEA, shares Adobe's insights.

Case study - Legal & General             

Legal & General was an early adopter of tablet-compatible communications with shareholders, including the iPad version of the annual report & accounts.  With digital engagement a growing theme, John will look at the opportunities and pitfalls involved in following up on this early success.

Members of the Content Marketing Association (CMA) have helped their clients migrate to tablet since their arrival. The CMA recently undertook research focusing on how businesses use tablets to consume news, business documents and corporate reports. For the first time, Patrick Fuller, CEO of the CMA, shares the findings with non-CMA members.

Patrick Fuller, CMA

View from the exchange

Listed companies have constantly looked to define and redefine best practice, to seek new ways to engage their shareholders. Observing these developments closely are the exchanges on which they are listed. Sam Cookney, associate director, product communications and marketing talks about NASDAQ OMX's observations for tablet stakeholder engagement and how the international exchange is seeking ways to assist their listed companies.

Case study: The Johnson Matthey IR Briefcase

Speciality chemicals company Johnson Matthey is a world leader in sustainable technologies. Digital communications manager Ben Thompson talks about how they launched a 'virtual briefcase' iPad app giving investors financial information about the company available anytime, anywhere. The company's digital strategy was recognised by the Digital Impact Awards 2012 where it won a gold award for best use of digital in its sector.

Ben Thompson, Johnson Matthey

Process panel

Creativity and strategy are essential components in effective tablet engagement, however without strong process systems and effective implementation methods the best projects will flounder at the first hurdle. This panel includes Marianne Young from work flow solutions provider CTRL Publishing and David Noble, managing director of Rocket communications and welcomes back Adobe's Klassjan Tukker to discuss i-dotting, t-crossing and box checking. 

Klaasjan Tukker, Adobe

Marianne Young, CTRL Publishing

David Noble, Rocket Communications

CTRL Publishing Partner Programme launch

This is an additional session by invitation only, please contact Marianne Young for details.