Alongside her role as AI and analytics strategy consultant at IBM, Ella Ovenden leads charity Girls in Data, encouraging young women to consider a career in the industry. She tells Rebecca Pardon why we must pay attention to data's gender gap.
A round-up of Communicate's top stories and features in 2021. From NHS comms highlights and caterpillar cake reputation management, to pre-pandemic throwbacks looking at data bias and the print vs digital debate.
Saudi Arabia-based independent marketing communications consultancy, W7Worldwide, has developed a guide for comms professionals to share key learnings from the pandemic.
2022 is predicted to be a year of ‘bold, transparent communications for SMBs’ according to communications provider, iStock. The brand’s Visual GPS research reveals the biggest trends for comms professionals to look out for in the coming year.
The Charted Institute of Marketing (CIM) has released a list of Britain’s least sustainable packaging producers, with Amazon and UK supermarkets dominating the league table. The research also reveals a 16% increase in consumer demand for brands to promote sustainable packaging over the past year.
To mark the International Day of Human Solidarity, ActionAid Italia and We Are Social Milan have devised a short-term Pinterest campaign. Together, they utilised the platform’s ‘save’ feature to encourage users to think not just about saving ideas and images, but also saving people and communities in need.
Heart Research UK has launched a new campaign to educate people on the increased risk of heart attacks during the Christmas period. The creative asks ‘Is Santa risking a heart attack this Christmas?’.
Research conducted by Target Internet, a training body that offers digital marketing advice, in association with the Charted Institute of Marketing (CIM), reveals that the majority of digital marketing skills have stagnated or declined between 2020 and 2021.
Creative agency, House of Greenland, has launched a new initiative to spread joy, encourage young people to get vaccinated, and help save British pubs in the face of rising Omicron cases this Christmas.
Penguin Random house has enlisted the help of social media agency, Born Social, to help protect the brand and tackle online abuse towards its authors and books. The move follows new research identifying a stark increase in the amount of online hate speech circulating online.
